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2024
Why redirecting every missing page to the home page costs you in search
A blanket redirect from missing pages to the home page creates soft 404s, wastes crawl budget and hides broken links. Serve a real 404 instead.
A cached 301 can break your site after a redesign
Browsers keep permanent redirects for good. If a new site reverses an old 301, returning visitors land in a redirect loop. Here is how to find it and fix it.
